fbpx

Five Effective Channels of Video Marketing Distribution

A common misconception is that when you get a video of your business done, the rest is easy, that the viewers will come. However, this is not the case. You must have a plan, a strategy in place with the goal of reaching as large an audience as possible with your video. Afterall, you’ve invested a lot in video, so why not put it to use?

So why is video important? Here are some statistics to blow you away:

  • 81% of businesses now use video as a marketing tool (Google, 2018)
  • Companies that use video in their marketing enjoy a 27% higher CTR and 34% higher web conversion rates than those who don’t.
  • Almost 50% of internet users search for a video about a product or service before visiting a store (ThinkWithGoogle)
  • On Instagram, video posts recieve a 38% more engagement than images (Sprout Social)
  • Video content provides 66% more qualified leads per year for businesses (Optinmonster, 2019)

So its pretty clear that video is not only here to stay, but it’s on the rise. But with that, are challenges – the internet gets crowded with video and you need to stand out from the crowd. That’s why effective distribution is key. Here are Five ways to distribute your video:

 

  1. Youtube channel Distribution

Having your video on Youtube enables you to send anyone to it by just sending them the link to the video. And for every person who clicks to it, the higher your viewship and the higher your viewership, the more likely you are that Google will rank you on their search engine, because afterall this is a Google owned network.

Here are some best practise tips when publishing your video to Youtube:

  • An effective title to your video that fully describes and is relevant to the content. Make sure tyou have included your keywords.
  • In the ‘Description’ section be sure to include a transcript of your video, information about your business and a link to your website.
  • Create a playlist and include your videos to it.

2. Facebook advert

Don’t just post the video to your Facebook as a boosted advert. Set up Facebook Business Manager and run a campaign using your video content as the primary ad copy. Facebook Ads manager can really get complicated but read up on Facebook about how to carry out your ads effectively and you will get relevant traffic to your website.

 

3. Instagram Video Post

Instagram videos call for short and consise content so here are some things to consider when posting the video:

  • Keep the video short – no more than 15 seconds
  • Don’t waste viewer time getting into the video. What I mean is, keep the opening short, very short, but make sure you have inserted your logo so that you get the brand exposure at the beginning of the video.
  • Consider having captions because most people do not listen to the videos, they just autoplay.
  • At the outro to the video, have your business contact details but do not have an outro length of more than two seconds.
  • Videos on Instagram loop automatically so if it’s short and interesting, viewers will repeat play.
  • Tag people on the video is necessary or relevant and send them a message to request that they share your video. They can then use the repost app and share this.

 

4. Embed Video to your Website

  • Always use an embedded video on your website, do not host the video directly. Hosting the video will risk slowing down load speed of your website.
  • Video on the front page of a website increases engagement and reduces bounce rate. Therefore, it’s worth making a section on your front page featuring the video of the business or the product.
  • If it’s a product video you have, embed the video to your product page and increase the liklihood of conversion.

 

5. Linkedin

If you are selling a b2b product, then Linkedin can gain lots of views and exposure if you post it there. Linkedin have now got their auto play feature so that if you directly upload your video to the network, it will play seamlessly. Do not upload a link to the video on YouTube as a way to feature it, but you can of course link to the video in your comment section.

If you carry out these tasks you are sure to get results and with video being so prevalent and on the rise in its demand, you should already be working on your second video. If you are making product videos, and you have a bulk amount of them to release, then don’t publish them all at once. Instead, drip feed them onto the web and look into scheduling tools to automate your work.

Personal Branding: Your Lasting Impression On The World

To be memorable, it is important to establish an identity that is easily recognizable. Your personal brand allows you to showcase yourself, your personality and your work on a continuous basis. It’s a soft signature and is expressed in many ways. Whether it is an action you are recognized for, a specific saying or even a piece of clothing, your personal brand is the direct result of how you appear to the world.

A strong social branding strategy can make you stand out from the pack and create a lasting impression with potential networking prospects. Being recognizable, whether it’s for a visual or aural cue (always carrying your camera with you, an expression or “catch phrase” you use often), will help you grow within the industry. Think of it as building a name for yourself; your social branding strategy is really how you market yourself in the industry.

  • Be yourself throughout your social branding. You can showcase your social branding through your social networks and your day-to-day interactions.

Videotree.ie, Video marketing production

An Open Mind: Your Portal To Inspiration

The world around us constantly bombards us with stimuli. There’s more going on at any point in time than we can possibly know. It’s easy to become inured to the daily grind; the same commute every day, the same ads and billboards, the same computer screen, the same nine-to-five. It’s easy to let it all pass by in a blur, forgetting that we can often draw inspiration from the least likely sources.

By keeping your mind active, your eyes open and your ears tuned, you may find that the world you pass by every day is chock full of ideas. It could be the young couple walking hand-in-hand down the street, the colours used on the billboard across the way, or maybe even hearing a snippet of a song you haven’t heard in a long time; the triggers that create ideas in our minds, that cause us to have those wonderful “A-ha!” moments that we’re always looking for are almost endless.

The point is, it’s easy to ignore what we think of as being background noise as we make our way through the world, forgetting that sometimes those precious nuggets of inspiration are just hiding under a dusty coating of the mundane.

If you are a marketer and believe there is another item you absolutely need with you at all times, shoot us a message we would love to hear your thoughts!

 

Videotree.ie, Video marketing production

Top 5 Things To Consider When Choosing A Video Marketing Consultant

Video Marketing is the future of content marketing!

Videos stand out on your website and social media, proving to your customers a visual appealing view of your product.  Video content reaches a wide audience across a plethora of online platforms and should be an integral part of your Digital Marketing Strategy and Website content.

 

Video SEO helps you rank higher on Google search results, also maximises the online visibility and creates a powerful online presence.  An exceedingly competitive environment can be a challenging for any new or existing business, thus, it is pivotal to position your brand through the use of video for maximum visibility and enhanced online presence.

Video marketing efforts and reach are maximised by having a strategy present.  A story that is of relevance to your customers should be conveyed!  Instead of publishing one single video, think of your video marketing strategy as an ongoing campaign divulged over a period of time with fresh video content.  Don’t be afraid to be creative.

Video tutorials establishes you as an expert relative to your type of business by providing useful and informative tips.  Without a call to action with your video content, your customers will enjoy the visually appeasing content but do nothing after watching it…conversion is what you want!  Consider a discount incentive with your video message to use online or instore.

Exposure to your created video content is crucial!  To effectively and strategically stand out, a video marketing consultant aids in increasing video content exposure and online presence.

Top 5 things to consider when choosing a video marketing consultant:

  1. Experience – their previous work endeavors, reputation, samples of their work and references from their clients.
  2. Strategy – comprehension of strategies and execution that work for your products/brand in accordance with the vision of your business and its goals that generate results for your investment.  What techniques will be assimilated to your planned strategy?   They should never make promises that they cannot deliver!
  3. Techniques – Techniques will be assimilated to your planned strategy, for example, an SEO campaign or link building?  How can your video be promoted effectively and reach your target customers?
  4. Social Media – experience, knowledge and planned advertising with social media platforms
  5. Value – what additional value can they bring to your business?

 

Content Strategy Tips for Search Engine Ranking Success

SEARCH ENGINE SUCCESS

Content Strategy Search Engine should possess quality content that is valuable, unique, useful and relevant.

This strategy should entail fresh content that is regularly updated.  Research your keywords to identify and use keywords in your content that your target audience are using to search.  Remember search engines love new content!

Inbound links are encouraged!  Your SEO strategy should include links from other credible business sites to yours.

Ensure you have a search friendly website!  Content keywords should be included early in each page and strategically included in the title, body, images alt text, URL and meta description.  These all help in search rankings.

5 Marketing Essentials To Always Have With You | Videotree

Nowadays, the internet has opened up a sea of opportunities for everyone to express themselves. It has opened the doors to consumer content on a global level and has allowed entrepreneurs to expand and grow exponentially in this digital age. With all manner of services at your fingertips, it is crucial for the marketer to evolve and adapt as quickly as the news and trends that affect the evergreen marketing industry are propagated.

This is why we have made a small list of the essential items you must carry with you at all times as a marketer in order to stay ahead of the game:

1. Your Smart Device: Your On-The-Fly Social Networking. (Don’t Forget Your Charger!)

Your phone, or tablet, is easily one of the most vital tools you have at your disposal as a marketer. Whether it’s staying up-to-date on current affairs and news, managing social media, recording ideas or getting your message out there, nothing gives you more convenient access to communication and information twenty-four hours a day. Staying in the loop and present on social media – in and out of office hours – is crucial for any brand.

Happen to come across a picture perfect moment? Maybe an ad that inspires you? Take a picture and always have that reminder with you. Maybe you could even shoot a short video and upload it to a social media site. There you have it: a casual marketing campaign on-the-go!

Marketers will often invest in social media to increase brand exposure, web traffic and gain marketing insight. Remember: you have the ability to do this and so much more right at your fingertips, use it!

2. Your Business Card: Your Professional Signature In Their Pocket.

In this era, we understand that it may sound relatively strange to carry business cards. However, they remain an important branding aspect in one’s professional career. Business cards showcase one’s personality and grab the attention of potential prospects. Furthermore, they’re more memorable than a simple email, call or brochure as they often require a face-to-face meeting. Your business card comes along with a first impression, a genuine conversation, and a hand shake to seal the new network opportunity. It’s a personal guarantee that your services are professional and creative; your personality and brand can shine through your business card, a subtle but effective reminder to others about who you are.

 

A couple of quick tips to bear in mind:

  • Always try to make them count, a well placed business card can add tremendous value to your business.
  • Always remember to keep your cards up to date, an out of date card can seem unprofessional and devalue your brand!
  • Try to be as creative as possible when designing your cards, but keep that in line with your brand, stay true to yourself.

3. A Little Black Book: Your Portable Mind Map.

Have you ever been stuck on a train, your cellphone dead, when suddenly you have a breakthrough idea for your marketing strategy? You struggle to find something to write on, and with, but waste precious time searching. By the time you find what you need, the concept has faded from your mind.

Having a notebook with you is like having an analog tablet: it never dies, it’s always accessible, and gives you more leeway to jot down not only ideas, but also designs, graphics, and shorthand reminders whenever inspiration strikes. Think of it as a personal idea bank, a safe house for your creativity.

 

Quick tips for the little black book:

  • There are no bad ideas, write all of them down; what may not seem useful to you now may end up being just what you need on your next advertisement campaign.
  • Always remember to carry a pen or pencil with you!

4. Your Personal Brand: Your Lasting Impression On The World

To be memorable, it is important to establish an identity that is easily recognizable. Your personal brand allows you to showcase yourself, your personality and your work on a continuous basis. It’s a soft signature and is expressed in many ways. Whether it is an action you are recognized for, a specific saying or even a piece of clothing, your personal brand is the direct result of how you appear to the world.

A strong social branding strategy can make you stand out from the pack and create a lasting impression with potential networking prospects. Being recognizable, whether it’s for a visual or aural cue (always carrying your camera with you, an expression or “catch phrase” you use often), will help you grow within the industry. Think of it as building a name for yourself; your social branding strategy is really how you market yourself in the industry.

  • Be yourself throughout your social branding. You can showcase your social branding through your social networks and your day-to-day interactions.

5. An Open Mind: Your Portal To Inspiration.

The world around us constantly bombards us with stimuli. There’s more going on at any point in time than we can possibly know. It’s easy to become inured to the daily grind; the same commute every day, the same ads and billboards, the same computer screen, the same nine-to-five. It’s easy to let it all pass by in a blur, forgetting that we can often draw inspiration from the least likely sources.

By keeping your mind active, your eyes open and your ears tuned, you may find that the world you pass by every day is chock full of ideas. It could be the young couple walking hand-in-hand down the street, the colours used on the billboard across the way, or maybe even hearing a snippet of a song you haven’t heard in a long time; the triggers that create ideas in our minds, that cause us to have those wonderful “A-ha!” moments that we’re always looking for are almost endless.

The point is, it’s easy to ignore what we think of as being background noise as we make our way through the world, forgetting that sometimes those precious nuggets of inspiration are just hiding under a dusty coating of the mundane.

If you are a marketer and believe there is another item you absolutely need with you at all times, shoot us a message we would love to hear your thoughts!

 

Videotree.ie, Video marketing production

Video Production & Marketing Work For Waterford Crystal Jewellery

Here is an overview of what we did for our client Waterford Crystal Jewellery. We deliver so much value by creating excellent visuals for one product.

 

360 Video Production

The reason we used this packaging was to maximise brand exposure. We recorded the products from different angles to provide a detailed view of the product we presented the product on the packaging to enhance the visual impact. We communicated the product to provide an excellent impression on how the product is presented on purchase. Many items like this pendant are purchased as a gift so this style of video is an excellent way to produce visuals that appear to the gift buyer.

 

Integration to Marketing Strategy

The purpose of this video like all videos, are to maximise its value for investment. This is achieved by understanding video SEO techniques and social media strategy as well as integrating video in websites so we carry out the following steps:

  • Created a YouTube channel and optimized the content accordingly
  • Published the video on Facebook and Instagram
  • Integrated the video to the website
  • Distributed to the stockists and directed them to use it as part of their social media content

 

Contact us at Videotree to discover how we can add a new dimension to your product.

 

Videotree.ie, Video marketing production