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Top 5 Things To Consider When Choosing A Video Marketing Consultant

Video Marketing is the future of content marketing!

Videos stand out on your website and social media, proving to your customers a visual appealing view of your product.  Video content reaches a wide audience across a plethora of online platforms and should be an integral part of your Digital Marketing Strategy and Website content.

 

Video SEO helps you rank higher on Google search results, also maximises the online visibility and creates a powerful online presence.  An exceedingly competitive environment can be a challenging for any new or existing business, thus, it is pivotal to position your brand through the use of video for maximum visibility and enhanced online presence.

Video marketing efforts and reach are maximised by having a strategy present.  A story that is of relevance to your customers should be conveyed!  Instead of publishing one single video, think of your video marketing strategy as an ongoing campaign divulged over a period of time with fresh video content.  Don’t be afraid to be creative.

Video tutorials establishes you as an expert relative to your type of business by providing useful and informative tips.  Without a call to action with your video content, your customers will enjoy the visually appeasing content but do nothing after watching it…conversion is what you want!  Consider a discount incentive with your video message to use online or instore.

Exposure to your created video content is crucial!  To effectively and strategically stand out, a video marketing consultant aids in increasing video content exposure and online presence.

Top 5 things to consider when choosing a video marketing consultant:

  1. Experience – their previous work endeavors, reputation, samples of their work and references from their clients.
  2. Strategy – comprehension of strategies and execution that work for your products/brand in accordance with the vision of your business and its goals that generate results for your investment.  What techniques will be assimilated to your planned strategy?   They should never make promises that they cannot deliver!
  3. Techniques – Techniques will be assimilated to your planned strategy, for example, an SEO campaign or link building?  How can your video be promoted effectively and reach your target customers?
  4. Social Media – experience, knowledge and planned advertising with social media platforms
  5. Value – what additional value can they bring to your business?

 

Content Strategy Tips for Search Engine Ranking Success

SEARCH ENGINE SUCCESS

Content Strategy Search Engine should possess quality content that is valuable, unique, useful and relevant.

This strategy should entail fresh content that is regularly updated.  Research your keywords to identify and use keywords in your content that your target audience are using to search.  Remember search engines love new content!

Inbound links are encouraged!  Your SEO strategy should include links from other credible business sites to yours.

Ensure you have a search friendly website!  Content keywords should be included early in each page and strategically included in the title, body, images alt text, URL and meta description.  These all help in search rankings.

Statistics & Descriptions For Conquering Social Media Marketing

Social Media Marketing allows you to have and keep Attention-Grabbing content and publishing schedule that engages your audience.

Social media marketing efforts, when combined with video marketing, allows you to generate higher engagement levels and sales generation.  Use the plethora of online platforms at your disposal for your video content.

 

YouTube: Your video marketing strategy should entail uploading a video onto your channel and embed the video on your website.  Remember the SEO rules of YouTube video titles, description (include a URL to guide viewers to your website) and tags.

Facebook: Creating and publishing Facebook posts with your videos drives traffic and engagement to your website while also encouraging your viewers to share your video content.

Twitter: Due to limited number of allowable characters it is pivotal that your message is concise.  Create a message that includes your video content and a link to guide your audience to your website.  Make your headline brief while also strategically including hashtags that are relevant and specific to your content and audience.

LinkedIn: Include video links on your profile that directs your audience back to your website.

Website: Include social media buttons on your website to encourage viewers to share your content.

Blog: Create and publish blog posts that include your video content.  This gains and maintains traffic on your website and increase your website’s SEO.

Tutorials: Teaching your audience how to do something attracts new followers and encourages sharing.  Include useful and relevant tutorials on your YouTube Channel and create a playlist of tutorials.

You can use their analytics to drill down into metrics.  Once you have this data on hand, you can use it to tweak and improve your future video marketing efforts.

Check out these video marketing statistics (2015):

  • 92% of mobile video viewers share videos with others. – Invodo
  • 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
  • The average internet user spends 88% more time on a website with video. – Mist Media
  • 300 hours of video are uploaded to YouTube every minute. – YouTube
  • 64% of consumers are more likely to buy a product after watching a video about it. – comScore
  • Visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos – comScore
  • Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
  • Using video on landing pages can increase conversion by 80% – Unbounce

Finally you can use analytics and metrics to evaluate and improve/modify future social media marketing and video marketing efforts.

 

Videotree.ie, Video marketing production