Your Personal Brand: Your Lasting Impression On The World

To be memorable, it is important to establish an identity that is easily recognizable. Your personal brand allows you to showcase yourself, your personality and your work on a continuous basis. It’s a soft signature and is expressed in many ways. Whether it is an action you are recognized for, a specific saying or even a piece of clothing, your personal brand is the direct result of how you appear to the world.

A strong social branding strategy can make you stand out from the pack and create a lasting impression with potential networking prospects. Being recognizable, whether it’s for a visual or aural cue (always carrying your camera with you, an expression or “catch phrase” you use often), will help you grow within the industry. Think of it as building a name for yourself; your social branding strategy is really how you market yourself in the industry.

  • Be yourself throughout your social branding. You can showcase your social branding through your social networks and your day-to-day interactions.

Videotree.ie, Video marketing production

An Open Mind: Your Portal To Inspiration

The world around us constantly bombards us with stimuli. There’s more going on at any point in time than we can possibly know. It’s easy to become inured to the daily grind; the same commute every day, the same ads and billboards, the same computer screen, the same nine-to-five. It’s easy to let it all pass by in a blur, forgetting that we can often draw inspiration from the least likely sources.

By keeping your mind active, your eyes open and your ears tuned, you may find that the world you pass by every day is chock full of ideas. It could be the young couple walking hand-in-hand down the street, the colours used on the billboard across the way, or maybe even hearing a snippet of a song you haven’t heard in a long time; the triggers that create ideas in our minds, that cause us to have those wonderful “A-ha!” moments that we’re always looking for are almost endless.

The point is, it’s easy to ignore what we think of as being background noise as we make our way through the world, forgetting that sometimes those precious nuggets of inspiration are just hiding under a dusty coating of the mundane.

If you are a marketer and believe there is another item you absolutely need with you at all times, shoot us a message we would love to hear your thoughts!

 

Videotree.ie, Video marketing production

SOCIAL MEDIA MARKETING VIDEO CONTENT

Social Media Marketing allows you to have and keep Attention-Grabbing content and publishing schedule that engages your audience.

Social media marketing efforts, when combined with video marketing, allows you to generate higher engagement levels and sales generation.  Use the plethora of online platforms at your disposal for your video content.

SOCIAL MEDIA MARKETING VIDEO CONTENT

YouTube: Your video marketing strategy should entail uploading a video onto your channel and embed the video on your website.  Remember the SEO rules of YouTube video titles, description (include a URL to guide viewers to your website) and tags.

Facebook: Creating and publishing Facebook posts with your videos drives traffic and engagement to your website while also encouraging your viewers to share your video content.

Twitter: Due to limited number of allowable characters it is pivotal that your message is concise.  Create a message that includes your video content and a link to guide your audience to your website.  Make your headline brief while also strategically including hashtags that are relevant and specific to your content and audience.

LinkedIn: Include video links on your profile that directs your audience back to your website.

Website: Include social media buttons on your website to encourage viewers to share your content.

Blog: Create and publish blog posts that include your video content.  This gains and maintains traffic on your website and increase your website’s SEO.

Tutorials: Teaching your audience how to do something attracts new followers and encourages sharing.  Include useful and relevant tutorials on your YouTube Channel and create a playlist of tutorials.

You can use their analytics to drill down into metrics.  Once you have this data on hand, you can use it to tweak and improve your future video marketing efforts.

Check out these video marketing statistics (2015):

  • 92% of mobile video viewers share videos with others. – Invodo
  • 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
  • The average internet user spends 88% more time on a website with video. – Mist Media
  • 300 hours of video are uploaded to YouTube every minute. – YouTube
  • 64% of consumers are more likely to buy a product after watching a video about it. – comScore
  • Visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos – comScore
  • Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
  • Using video on landing pages can increase conversion by 80% – Unbounce

Finally you can use analytics and metrics to evaluate and improve/modify future social media marketing and video marketing efforts.

 

Videotree.ie, Video marketing production

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