Your Personal Brand: Your Lasting Impression On The World

To be memorable, it is important to establish an identity that is easily recognizable. Your personal brand allows you to showcase yourself, your personality and your work on a continuous basis. It’s a soft signature and is expressed in many ways. Whether it is an action you are recognized for, a specific saying or even a piece of clothing, your personal brand is the direct result of how you appear to the world.

A strong social branding strategy can make you stand out from the pack and create a lasting impression with potential networking prospects. Being recognizable, whether it’s for a visual or aural cue (always carrying your camera with you, an expression or “catch phrase” you use often), will help you grow within the industry. Think of it as building a name for yourself; your social branding strategy is really how you market yourself in the industry.

  • Be yourself throughout your social branding. You can showcase your social branding through your social networks and your day-to-day interactions.

Videotree.ie, Video marketing production

An Open Mind: Your Portal To Inspiration

The world around us constantly bombards us with stimuli. There’s more going on at any point in time than we can possibly know. It’s easy to become inured to the daily grind; the same commute every day, the same ads and billboards, the same computer screen, the same nine-to-five. It’s easy to let it all pass by in a blur, forgetting that we can often draw inspiration from the least likely sources.

By keeping your mind active, your eyes open and your ears tuned, you may find that the world you pass by every day is chock full of ideas. It could be the young couple walking hand-in-hand down the street, the colours used on the billboard across the way, or maybe even hearing a snippet of a song you haven’t heard in a long time; the triggers that create ideas in our minds, that cause us to have those wonderful “A-ha!” moments that we’re always looking for are almost endless.

The point is, it’s easy to ignore what we think of as being background noise as we make our way through the world, forgetting that sometimes those precious nuggets of inspiration are just hiding under a dusty coating of the mundane.

If you are a marketer and believe there is another item you absolutely need with you at all times, shoot us a message we would love to hear your thoughts!

 

Videotree.ie, Video marketing production

VIDEO MARKETING CONSULTANT: TOP THINGS TO CONSIDER WHEN CHOOSING ONE

Video Marketing is the future of content marketing!

Videos stand out on your website and social media, proving to your customers a visual appealing view of your product.  Video content reaches a wide audience across a plethora of online platforms and should be an integral part of your Digital Marketing Strategy and Website content.

VIDEO MARKETING CONSULTANT: TOP THINGS TO CONSIDER WHEN CHOOSING ONE

Video SEO helps you rank higher on Google search results, also maximises the online visibility and creates a powerful online presence.  An exceedingly competitive environment can be a challenging for any new or existing business, thus, it is pivotal to position your brand through the use of video for maximum visibility and enhanced online presence.

Video marketing efforts and reach are maximised by having a strategy present.  A story that is of relevance to your customers should be conveyed!  Instead of publishing one single video, think of your video marketing strategy as an ongoing campaign divulged over a period of time with fresh video content.  Don’t be afraid to be creative.

Video tutorials establishes you as an expert relative to your type of business by providing useful and informative tips.  Without a call to action with your video content, your customers will enjoy the visually appeasing content but do nothing after watching it…conversion is what you want!  Consider a discount incentive with your video message to use online or instore.

Exposure to your created video content is crucial!  To effectively and strategically stand out, a video marketing consultant aids in increasing video content exposure and online presence.

Top things to consider when choosing a video marketing consultant:

  1. Experience – their previous work endeavors, reputation, samples of their work and references from their clients.
  2. Strategy – comprehension of strategies and execution that work for your products/brand in accordance with the vision of your business and its goals that generate results for your investment.  What techniques will be assimilated to your planned strategy?   They should never make promises that they cannot deliver!
  3. Techniques – Techniques will be assimilated to your planned strategy, for example, an SEO campaign or link building?  How can your video be promoted effectively and reach your target customers?
  4. Social Media – experience, knowledge and planned advertising with social media platforms
  5. Value – what additional value can they bring to your business?

 

MARKETING : 5 ESSENTIALS TO ALWAYS HAVE WITH YOU

MARKETING : 5 ESSENTIALS TO ALWAYS HAVE WITH YOU

 

Nowadays, the internet has opened up a sea of opportunities for everyone to express themselves. It has opened the doors to consumer content on a global level and has allowed entrepreneurs to expand and grow exponentially in this digital age. With all manner of services at your fingertips, it is crucial for the marketer to evolve and adapt as quickly as the news and trends that affect the evergreen marketing industry are propagated.

This is why we have made a small list of the essential items you must carry with you at all times as a marketer in order to stay ahead of the game:

1. Your Smart Device: Your On-The-Fly Social Networking. (Don’t Forget Your Charger!)

Your phone, or tablet, is easily one of the most vital tools you have at your disposal as a marketer. Whether it’s staying up-to-date on current affairs and news, managing social media, recording ideas or getting your message out there, nothing gives you more convenient access to communication and information twenty-four hours a day. Staying in the loop and present on social media – in and out of office hours – is crucial for any brand.

Happen to come across a picture perfect moment? Maybe an ad that inspires you? Take a picture and always have that reminder with you. Maybe you could even shoot a short video and upload it to a social media site. There you have it: a casual marketing campaign on-the-go!

Marketers will often invest in social media to increase brand exposure, web traffic and gain marketing insight. Remember: you have the ability to do this and so much more right at your fingertips, use it!

2. Your Business Card: Your Professional Signature In Their Pocket.

In this era, we understand that it may sound relatively strange to carry business cards. However, they remain an important branding aspect in one’s professional career. Business cards showcase one’s personality and grab the attention of potential prospects. Furthermore, they’re more memorable than a simple email, call or brochure as they often require a face-to-face meeting. Your business card comes along with a first impression, a genuine conversation, and a hand shake to seal the new network opportunity. It’s a personal guarantee that your services are professional and creative; your personality and brand can shine through your business card, a subtle but effective reminder to others about who you are.

 

A couple of quick tips to bear in mind:

  • Always try to make them count, a well placed business card can add tremendous value to your business.
  • Always remember to keep your cards up to date, an out of date card can seem unprofessional and devalue your brand!
  • Try to be as creative as possible when designing your cards, but keep that in line with your brand, stay true to yourself.

3. A Little Black Book: Your Portable Mind Map.

Have you ever been stuck on a train, your cellphone dead, when suddenly you have a breakthrough idea for your marketing strategy? You struggle to find something to write on, and with, but waste precious time searching. By the time you find what you need, the concept has faded from your mind.

Having a notebook with you is like having an analog tablet: it never dies, it’s always accessible, and gives you more leeway to jot down not only ideas, but also designs, graphics, and shorthand reminders whenever inspiration strikes. Think of it as a personal idea bank, a safe house for your creativity.

 

Quick tips for the little black book:

  • There are no bad ideas, write all of them down; what may not seem useful to you now may end up being just what you need on your next advertisement campaign.
  • Always remember to carry a pen or pencil with you!

4. Your Personal Brand: Your Lasting Impression On The World

To be memorable, it is important to establish an identity that is easily recognizable. Your personal brand allows you to showcase yourself, your personality and your work on a continuous basis. It’s a soft signature and is expressed in many ways. Whether it is an action you are recognized for, a specific saying or even a piece of clothing, your personal brand is the direct result of how you appear to the world.

A strong social branding strategy can make you stand out from the pack and create a lasting impression with potential networking prospects. Being recognizable, whether it’s for a visual or aural cue (always carrying your camera with you, an expression or “catch phrase” you use often), will help you grow within the industry. Think of it as building a name for yourself; your social branding strategy is really how you market yourself in the industry.

  • Be yourself throughout your social branding. You can showcase your social branding through your social networks and your day-to-day interactions.

5. An Open Mind: Your Portal To Inspiration.

The world around us constantly bombards us with stimuli. There’s more going on at any point in time than we can possibly know. It’s easy to become inured to the daily grind; the same commute every day, the same ads and billboards, the same computer screen, the same nine-to-five. It’s easy to let it all pass by in a blur, forgetting that we can often draw inspiration from the least likely sources.

By keeping your mind active, your eyes open and your ears tuned, you may find that the world you pass by every day is chock full of ideas. It could be the young couple walking hand-in-hand down the street, the colours used on the billboard across the way, or maybe even hearing a snippet of a song you haven’t heard in a long time; the triggers that create ideas in our minds, that cause us to have those wonderful “A-ha!” moments that we’re always looking for are almost endless.

The point is, it’s easy to ignore what we think of as being background noise as we make our way through the world, forgetting that sometimes those precious nuggets of inspiration are just hiding under a dusty coating of the mundane.

If you are a marketer and believe there is another item you absolutely need with you at all times, shoot us a message we would love to hear your thoughts!

 

Videotree.ie, Video marketing production

SOCIAL MEDIA MARKETING VIDEO CONTENT

Social Media Marketing allows you to have and keep Attention-Grabbing content and publishing schedule that engages your audience.

Social media marketing efforts, when combined with video marketing, allows you to generate higher engagement levels and sales generation.  Use the plethora of online platforms at your disposal for your video content.

SOCIAL MEDIA MARKETING VIDEO CONTENT

YouTube: Your video marketing strategy should entail uploading a video onto your channel and embed the video on your website.  Remember the SEO rules of YouTube video titles, description (include a URL to guide viewers to your website) and tags.

Facebook: Creating and publishing Facebook posts with your videos drives traffic and engagement to your website while also encouraging your viewers to share your video content.

Twitter: Due to limited number of allowable characters it is pivotal that your message is concise.  Create a message that includes your video content and a link to guide your audience to your website.  Make your headline brief while also strategically including hashtags that are relevant and specific to your content and audience.

LinkedIn: Include video links on your profile that directs your audience back to your website.

Website: Include social media buttons on your website to encourage viewers to share your content.

Blog: Create and publish blog posts that include your video content.  This gains and maintains traffic on your website and increase your website’s SEO.

Tutorials: Teaching your audience how to do something attracts new followers and encourages sharing.  Include useful and relevant tutorials on your YouTube Channel and create a playlist of tutorials.

You can use their analytics to drill down into metrics.  Once you have this data on hand, you can use it to tweak and improve your future video marketing efforts.

Check out these video marketing statistics (2015):

  • 92% of mobile video viewers share videos with others. – Invodo
  • 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs
  • The average internet user spends 88% more time on a website with video. – Mist Media
  • 300 hours of video are uploaded to YouTube every minute. – YouTube
  • 64% of consumers are more likely to buy a product after watching a video about it. – comScore
  • Visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos – comScore
  • Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
  • Using video on landing pages can increase conversion by 80% – Unbounce

Finally you can use analytics and metrics to evaluate and improve/modify future social media marketing and video marketing efforts.

 

Videotree.ie, Video marketing production

Waterford Crystal Jewellery

 

 

Here is an overview of what we did for our client Waterford Crystal Jewellery. We deliver so much value by creating excellent visuals for one product.

 

360 Video Production

The reason we used this packaging was to maximise brand exposure. We recorded the products from different angles to provide a detailed view of the product we presented the product on the packaging to enhance the visual impact. We communicated the product to provide an excellent impression on how the product is presented on purchase. Many items like this pendant are purchased as a gift so this style of video is an excellent way to produce visuals that appear to the gift buyer.

 

Integration to Marketing Strategy

The purpose of this video like all videos, are to maximise its value for investment. This is achieved by understanding video SEO techniques and social media strategy as well as integrating video in websites so we carry out the following steps:

  • Created a YouTube channel and optimized the content accordingly
  • Published the video on Facebook and Instagram
  • Integrated the video to the website
  • Distributed to the stockists and directed them to use it as part of their social media content

 

Contact us at Videotree to discover how we can add a new dimension to your product.

 

Videotree.ie, Video marketing production

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