Your Personal Brand: Your Lasting Impression On The World

To be memorable, it is important to establish an identity that is easily recognizable. Your personal brand allows you to showcase yourself, your personality and your work on a continuous basis. It’s a soft signature and is expressed in many ways. Whether it is an action you are recognized for, a specific saying or even a piece of clothing, your personal brand is the direct result of how you appear to the world.

A strong social branding strategy can make you stand out from the pack and create a lasting impression with potential networking prospects. Being recognizable, whether it’s for a visual or aural cue (always carrying your camera with you, an expression or “catch phrase” you use often), will help you grow within the industry. Think of it as building a name for yourself; your social branding strategy is really how you market yourself in the industry.

  • Be yourself throughout your social branding. You can showcase your social branding through your social networks and your day-to-day interactions., Video marketing production

An Open Mind: Your Portal To Inspiration

The world around us constantly bombards us with stimuli. There’s more going on at any point in time than we can possibly know. It’s easy to become inured to the daily grind; the same commute every day, the same ads and billboards, the same computer screen, the same nine-to-five. It’s easy to let it all pass by in a blur, forgetting that we can often draw inspiration from the least likely sources.

By keeping your mind active, your eyes open and your ears tuned, you may find that the world you pass by every day is chock full of ideas. It could be the young couple walking hand-in-hand down the street, the colours used on the billboard across the way, or maybe even hearing a snippet of a song you haven’t heard in a long time; the triggers that create ideas in our minds, that cause us to have those wonderful “A-ha!” moments that we’re always looking for are almost endless.

The point is, it’s easy to ignore what we think of as being background noise as we make our way through the world, forgetting that sometimes those precious nuggets of inspiration are just hiding under a dusty coating of the mundane.

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